David Garfinkel’s Blog

The End Of The “Feast-Or-Famine” Cycle

If you have a business and you're tired of playing hide-and-seek with money, consider this truly horrifying scenario: Suppose a Lex Luthor (or a Dr. Evil) type of person came up with a “brilliant” new [...]

By | October 5th, 2016|Categories: Uncategorized|2 Comments

Email Marketing Mistakes Even The Pro’s Make

Some emails work like gangbusters. Others fall flat as a pancake. What's the difference? I've found five major mistakes people make that ruin a marketing email's chances before you even press the send button. I'm [...]

By | September 15th, 2016|Categories: Uncategorized|2 Comments

Copy That Converts: The Primal Edge

When people hire me to critique their copy, one of the most predictable mistakes they make is selling to their prospects at the "socially acceptable" level. It's a common mistake, and even a common-sense mistake. [...]

By | September 5th, 2016|Categories: Uncategorized|3 Comments