If you have a business and you're tired of playing hide-and-seek with money, consider this truly horrifying scenario: Suppose a Lex Luthor (or a Dr. Evil) type of person came up with a “brilliant” new technology: He got total control of the Earth's entire air supply. And then, he came up with this “awesome” new [...]
Some emails work like gangbusters. Others fall flat as a pancake. What's the difference? I've found five major mistakes people make that ruin a marketing email's chances before you even press the send button. I'm going to share them with you, and show you how to fix them--or even avoid them altogether. By the way, [...]
When people hire me to critique their copy, one of the most predictable mistakes they make is selling to their prospects at the "socially acceptable" level. It's a common mistake, and even a common-sense mistake. It seems like it should work. But, as you'll see in a minute, it doesn't. What works ever so much [...]